9 minutes

Nonprofit media will face an incredible challenge to narrow their focus in 2020. The emphasis for so long as been on reaching the most people and measuring impact by the scale of those consuming our content. As media consumers shift behind 1-1 platforms like Messenger, Snapchat, WhatsApp, and other chat apps, we must start to rethink how we measure impact – and place a higher emphasis on the individual.

Want to manage your social media marketing strategies better? In the first place, There Is No Such Thing As A Social Media Guru. People can tell if you are doing a scattershot method or taking the time to genuinely interact with your community on social media.

Here is a reality check for you:

1- Social Media’s economics (Facebook) are horrific {expect at least $10 CPM}. Be active on social and try to engage in conversation. Never leave an opportunity online to get noticed and share your knowledge and expertise. Begin by finding the top 5 most popular profiles in your niche, study what they are doing and how they are doing it. It takes only 50 milliseconds for something to create an impression on people online – makes sure your content leaves an impact in this time.

2- Emails are here to stay and deliver 30X to 40X better ROI compared to Facebook and Email GIVE YOU BACK FULL CONTROL of your Brand! Start with two platforms first, and once you get a good hold of them only then move on to more platforms. Rather than going for paid tools and apps in one go, try out some free options first.

3- Social Media may deliver eyeballs…so what? In this day and age, it’s all about STICKINESS and Measurable ENGAGEMENT. It is a game, after all, we need to constantly remain on top of things in order to be successful at social media marketing, no matter what we are doing it for our personal profile building or business purpose. As simple and easy as it might look from the outside, social media marketing is a lot more than just creating a well-crafted post, posting it to your profile, and then waiting for likes, shares, and recommendations to pour in.

4- Start by participating in activities like Twitter Chats, and once you have a loyal following or once people start to recognize you, host one of your own sessions. But Email is overdue for an upgrade! That’s where {native} Video email comes in… You need to be consistent in all the processes that you mentioned in your blog. Incorporating video is very helpful for engagement. Stay on top of things and share your opinions about what’s happening and around your industry. Let people know what you think.

Decent social marketing is hard work and an ongoing exercise, not a one-off. Being part of the conversation is key and in various spaces it is being connected to digital influencers and encouraging positive conversations. Quality and consistency are key to social media success. Recent studies have shown that there really are optimal posting frequencies for the different social media platforms.

Before we proceed to the juicy part, I would recommend you to know Three Reasons Why Your Startup Should Want To Go Viral.

LET ME AUTOMATE YOUR DIGITAL MARKETING

I’ll turn your ideas into great results.

What makes me different? 

Monthly Maintenance and Moderation

• General Social Media Strategy and Social Integrated Marketing Consulting
• Formal Analysis of Current Marketing Deployment, Social Strategy Development and Integration
• Research and Analysis

Sentiment Analysis: Response Rate

• Analysis of Queries (Resolved/Unresolved)
• Competitive Intelligence : Growth rate, daily engagement rate, country reach: distribution of fans, people talking about, admin posts by day, most engaing post types.
• Brand Share Of Voice = brand mentions / (brand mentions + competition mentions)
• Keyword Search

Social Media Maintenance

Pakistani Social Media Marketing is manipulation and people buy on EMOTION! There is even evidence that allowing the mind a spell of boredom—in effect, resting the brain—leads to more creativity in subsequent tasks, an effect psychologists call the “incubation advantage.” At least this was true for Pakistani Social Media in 2016. Overall, we’re now spending almost 2 hours a day on social media or about 15% of our time awake. For the year 2020, targeting will become more precise as data sets and machine learning continue to develop and make use of remarketing strategies, which will make digital advertising more cost-effective and influence more brands to go digital-only in their advertising.

I also highly recommend, done for you profit funnels for the ultimate passive income with one time investment of $17 or less (Rs. 2500) only.

Fake News Sells in Pakistani Social Media:

The issue of “fake news” came to the fore towards the end of 2016 with Facebook in particular feeling the force of public backlash. And what does that mean to marketers? Those executives and business owners who are willing to do what it takes, no matter if it’s ethical or not, will undoubtedly apply similar tactics to their marketing plans. The list of potential motives is endless: anti-corporate activism, unsavory union tactics, competitive harassment, dissatisfied shareholders, unethical stock traders, even ethics-challenged, bottom-feeding PR practitioners. Every part of the world will see this affect their marketing plans. Be diligent in making sure, at this time next year, we have beaten this “trend.”

It’s up to marketers to do three things— here is how amplification of false information will become more difficult. :

1. Verify the validity of every piece of news before we share it anywhere;
2. Build an internal discussion around what to do if a competitor spreads fake news about our organizations or executives; and
3. Refuse to do work with anyone who wants us to do this. This isn’t a trend just for the Pakistan.

My Competencies cover Graphic Designing [Siva Art School], Proposal Writing [NPO workshop], Critical Thinking [Duke, MOOC], Technical Writing [Course Work], Social Network Analysis [Stanford, MOOC] based Market Research [Enviro-Haier], Rap Band [Yo Yo Punjabi], and Video Editing.

Hence I cover, 

• Customer Base
• Active Daily Moderation; Interaction with Customers and Client Follow Up on Social Channels.
• Application Development
• Social Analysis and Reporting
• Art & Design

Other than digital marketing I deal with brand image, help brands in going to other mediums which can grow their business.

Absolute Flawless is an online platform that offers authentic hair & skin products of all leading brands. We also have a wide variety of beauty electronics including hair dryers, silkepils etc.

Pakistani Social Media using Visual Content:

Marketing is not only the process that involves the sale of goods or services to consumers, but any time you sell your idea to another or make yourself to be understood by another, then you have engaged in the art of marketing. In 2016, selling emotions through content was already a commodity. That is, the written type of content is a commodity. Brands should focus less on quantity of written content (blogs, et. al.) and instead have a “less is more” approach by focusing on quality. However, visual content is not a commodity, and this is where brands should be investing more of their budgets, whether in user-generated campaigns to source photographic content, creating more and more videos, or doing more and more live streams, this visual content area will help you truly cut through the noise and be heard.

Content will also become more immersive, as video grows in popularity and the barrier to production for 360 video decreases. Bring social into the content creation discussion and think about how content can be utilized across different channels, as opposed to creating content and then adapting it to fit social. Additionally, big brands will begin to produce consistent and high-quality live video, akin to TV broadcasts.

Layesha deals in premium lashes, every pair and every band is individually designed to perfection. We have created an ultimate collection of lashes including 3D Luxe Mink Fur, Silk & Faux Mink Eyelashes that are high quality, 100% cruelty free, and reusable.

Paid Pakistani Social Media:

The days of organic social media success are over. It’s not a question of paying for playing but of how much you pay to play. In order to do so, you need to create your own revenue attribution model algorithm, measure, and optimize. Failing to create rational attribution models keeps many brands from under investing in social and missing out on opportunities to leverage the communities and data (custom audiences, et. al.) they already own. Any organization which doesn’t believe in innovation and its implementation at all levels will always be facing such problems. Cost-of-acquisition and retention/lifetime value will become stronger indicators of social media marketing success, as they tie together to two of the most important business objectives. We believe that the only way to get disruptive innovation is to create a culture of risk tolerance, where it’s okay to try crazy things. 

Facebook Adverts

Facebook and other advertisement need traction analysis. Sometimes to check click-through-rate (cause/action) and often to calculate ROI (effect/reaction). But most importantly to discover direction. With the right funnel marketing strategies, I will help you remarket your products.

My process includes, but is not limited to:

• Determination of Audience:

Demographics and localization.

• Narrowing of Audience:

If they like, share, or comment on your post, they become part of a post engagement custom audience which you can remarket to. If they watch your video for more than 3 seconds, they are now in your video view custom audience.

Optional: Pixel installation, Personalization through domain. Also discuss to embed wooCommerce integration, Mailchimp list building, Facebook Page Tab generation and lead generation projects.

Wirsa through its products aims to promote the culture of the Southern Punjab region of Pakistan. Our product range includes handmade Multani khussas and Bahawalpuri chunris. At home women in the underdeveloped areas of this region design and create our unique handmade products. Our mission is to empower women of the underprivileged areas and celebrate their talent through our products.

Lead Generation Using Forms

If they click “learn more” in your Facebook lead ad, they can give you their contact information in an auto-filled form.

Client’s Responsibility:

• Lead Form field entities and accent colors

My Responsibility:

• Lead Form Setup

Be ready for cost per acquisition as low as $ 0.06 per genuine lead.

Lead Generation Using Open Graph 2.0 API Scrapes

Secret… don’t tell anybody

Client’s Responsibility:

• Keyword (like profession of target audience) and demographics (place)

My Responsibility:

• Hookup with 500 Leads Scrapped Via Facebook Open Graph API to get Name (individual/company), Telephone, Email, Address, Website, Facebook (Social Link).

Disclaimer: Some entities does not fulfill according to your expectations so multiple renders ($ 0.50/- per tweak) can be simulated until you are satisfied.

Polly & Other Stories is Pakistan's first e-commerce and brick-and-mortar platform store for unique, handmade products sourced directly from artisans and small businesses from across the country.Polly and Other Stories deals in Unique, handmade textiles, accessories, jewellery, toys, homewares, lifestyle products, gifts and art and inspirational stories from across Pakistan.

Facebook Remarketing 

If they check into your retail store, they can be a check-in audience. If they leave products in cart, they can be treated as abandoned cart audience.

Client’s Responsibility:

• Drive to invest twice the money on you spend on your boosted posts each month.

My Responsibility:

• Pixel Conversion Strategy and Goal establishment for Calculating ROI to propose additional Facebook Advert campaigns. 5 days delivery.

Actually remarketing on Facebook can expose you to a whole new level of remarketing through which you can run a better customer acquisition campaign.

Lead Generation Using Sponsored Messages/ Email to Groups

Client’s Responsibility:

• Group access and campaign budget either for sponsored inbox messages to custom audience or direct conversation with your client.

My Responsibility:

• I scrape messenger profile links and will create custom audience

If by any chance you have access to similar groups, I can get you direct Facebook Message addresses at $ 5 per group.

Sponsored messages are messages that are delivered directly to a person you have an existing conversation with in Messenger.

QISSA is a first Sialkot based fashion brand introducing new cuts, creative designs and innovative way of embellishments. QISSA is not something that is only related to clothing brand. It has a long lasting mission to focus and an aim to target. The entire working of QISSA revolves around themes. And themes are basically the social issues that are destructing our society. The vision that QISSA has is to involve fashion industry in educating people over the real concept of an issue. Our fashion industry is one with the most influence. So, if we want to educate people over something, this industry can play a massive role in it. QISSA aims to target “change” through this platform.

Business E-mail dying?

Business E-mail marketing strikes numerous as antiquated. More popular venues like online networking and portable marketing get all the consideration. A few individuals will even attempt to let you know that email promoting is dead.

Shockingly, reality doesn’t concur. Actually, with a solid substance advertising approach, of various types of email, business email is more effective than any other time in recent memory. At the point when individuals discuss email marketing, heaps of them neglect to specify value-based messages. These are the robotized messages you get in your inbox in the wake of making a specific move on a site. This could be anything from rounding out a structure to buying an item to redesigning you on the advancement of your request. Frequently, these are plain content messages that email advertisers set and overlook.

Do Not Mail List

E-mailing Lists are dying. You need to build a marketing list, i.e. a list of email addresses for people that you would like to contact and that might have an affinity to what you are offering.

There are several companies, such as direct marketing services, that collect emails and sell/rent those contacts. If you have a very specific audience and you know where the information, i.e. emails are contained, then you can create your own email list. The benefit is that that list is (i) cheaper to obtain and (ii) you know of its quality and where it came from. I am not sure how targeted others are really though. Zorays Khalid Inc. likes to share. I do not sell. Inspite we charge for services done in segmentation of your target audience according to our own database.

Lack of Good E-mail Content and E-mail Templates

Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth). That is what we do at Titantwister.

Follow up from the initial responses: You can definitely market effectively using the power of an email. To succeed in email marketing for your business, you need to build a relationship of trust and goodwill. Remember that despite of spam abuse. Email marketing is one of the most effective lead generation channels, especially in the B2B space. So, utilizing this channel is a great way to drive more leads and grow your business.

Conclusion: Email is one of the pioneer channels for marketing. If done right, you can directly get important information into the inbox of your prospects and get them engaged with your content. We make sure we have had the consent of all email directory before sending, otherwise it’s a spam email. Like others do. Do not let an email bomber misrepresent you.

How Branded Domains work?

I help you set Personalized Sponsored or share friendly short URLS. Case Study: https://zorays.co/shorten

Search Engine Marketing

Remarketing your existing campaigns using cookies from your website so that we can target the right audience. If they click on a link to your website, they become part of a website custom audience you can remarket to.

Client’s Responsibility:

• Influx of minimum viable daily CPM bid for both platforms.

My Responsibility:

• Remarketing lists enable you to use both Google & Bing with keyword bidding optimization. 5 days delivery time.

Google Adwords

Client’s Responsibility:

• Provide us with active Google Advert account credentials.

My Responsibility:

• Remarketing list enabling you to use your Google Ads keywords group with your website audie*nce. 2 days delivery time.

Add Ons: Location Setup: $ 10/- Callout Extension Setup: $ 5/-  Dynamic Marketing Setup: $ 60/- for four products (have you ever notice Daraz.pk sending adverts of same products to you… that!)

Bing Ads

Client’s Responsibility:

• Provide us with active Bing Advert account credentials.

My Responsibility:

• Initiating remarketing list that targets your current website traffic for specific keyword group associations. Same day delivery.

Monetization with on YouTube

Fool proof plan of 10x more income than what you get with usual PPC.

Custom Mobile App

Charged at Rs. 000 per page inside the application.

OBS Broadcasting and Live Sessions

The rise of live video is already apparent with products like FB Live, OBS Broadcasting, but we think Pakistani Social Media will see a much broader approach to live video content that is built for live platforms (aside from the simulcasting that we saw so much of that in 2019). We think we will see a deeper integration with one-touch purchasing. We have already seen a shift in social media from a one-to-many to a 1-to-1 communication medium, and we think in 2020 we will see an even greater increase in online communities and how they are creating and engaging with content and communications.

And now comes the juice!!!

I can already help you with very rare opportunities like creation of Snapchat filters, posting of WhatsApp Bulk SMS, sending of Email/WhatsApp using Excel and VBA. I can help you converting PSD into HTML into WordPress or change a MATLAB code into .exe desktop software. i can help you with LinkedIn professional lead generation.

Read: 5 Actions Nonprofits Should Be Doing On Social Media