5 minutes

Long gone are the days when we relied on what we picked up from face to face interactions or other forms of exchange or knowledge sharing through conventional outlets. Whereas social media addiction gulps a huge chunk of our productive time, the bone of contention should be about how to create a balance in patronage and not on how to forgo it entirely. If you have the time to actively manage your social media brand, then go for it. If you are only going to check your accounts and actively block people once a month then it’s probably not for you.

It’s abnormal to be addicted to anything, especially non-essential behavior consuming everyone. Do you consider walking, jogging and driving, look around trees, as scary stuff? Then you are drenched in social media addiction. You’re deluding yourself if you think that Twitter messages, posts, and likes are a productive use of your time. If you’re serious about making an impact in the world, power down your smartphone, close your browser tabs, roll up your sleeves, and get to work.

Facebook as of now is revising its WhatsApp privacy policy in line with Joe Biden’s upcoming Government in the U.S. This is to appease them. Meanwhile, it is noticed that many of Donald Trump’s Facebook statuses have been deleted as confirmed by Mark Zuckerberg. Twitter did the same as Jack Dorsey blocked him. This is something I believe America has stood against even if it was ruled by a Republican or a Democrat. The same people who would not delete discriminating posts against Muslims of the world and blasphemous caricatures of the Holy Prophet of Islam. Deleted Trump. Why? I bet a few are wondering if it was EVER a good idea.

Have you watched The Social Dilemma on Netflix yet?

“Never have politicians been so accessible to the public”.

It USED to be that political newcomers could get a substantial boost in support by using social media channels, which cost next to nothing and is easily tapped by anyone with an internet connection. This WAS important because social media can help level the playing field in politics, where money and access to formal communication channels pose huge barriers to new entrants. Today, Trump is blocked and the Taliban’s is functional.

Now I feel it’s time to turn away from social media – It is not the place to even the playing field for politicians. It is the place where naming and shaming and cancel culture breeds. — Kara Wood (Number 1 Social Media Planner in U.S.)

In America alone, probably the biggest challenge is that every representative in government has 100,000+ constituents, and there is no possible way to provide service and support to that many people at a time with one person. Coupled with incredibly broken processes that are either delayed, backlogged, or simply do not work creating more log jams and frustration for constituents. It’s nearly an impossible task to get an answer or result from our paid elected representatives on nearly any topic.

Let alone actually fix or change something for the better. Since April of 2020, the government was out of the office for 4 months, then the summer proroguement for another month, so our government actually has been out of office during the biggest crisis for nearly 5+ months. This out of office created a window for COVID-19 planning and management to be delayed with our crisis now worse than ever which in my view is completely preventable by having a plan and a strategy which is non-existent at the moment. The Canadian Charter of Rights and Freedoms clearly states that every citizen of Canada has the right to enter, remain in, and leave Canada. Now travel shaming is a thing. More than 30,000 jobs have been lost at Air Canada and Westjet as a result.

Social Media Balance:

What if all electricity and power grids go off, haywire, absolute electronic pandomania happens before our eyes. There’s certainly an argument for keeping social media usage in check, certainly for personal use – but everything in moderation has been baffling mankind since those Stone Age painters began etching buffalo. It is also almost impossible to know what people care about without social media. Social media has proven to be the premier medium for communication.

As you become more valuable to the marketplace, good things will find you.

There is a growing obsession with Social Media and there are still some downsides to its credibility. Social Media is fine as long as you do it on your own time and not comment on work topics. Social Media addiction is humor to change humanity. Take for instance an earthquake in NZ. Twitter helped stay abreast of tsunami warnings and had clarity in regards to what was happening in the region.

It is an effective tool for finding weaknesses in thought. It is actually outstanding for grouping people together, a process where they gravitate without being told – thus creating classifications otherwise difficult to discover.

Social Media for Business:

For business use, moderation is key anyway. Social Media platforms are tools. Used well, they can enrich your life and connect you to others you otherwise would not have. Misused or not under good self-control, can become addictive, ruin real relationships, and waste a ton of time. Of course, we all benefit from focused blocks of time for working, and from avoiding the trap of promoting ourselves over just doing great work that deserves notice. If Social Media addiction is converted into useful work/business, even when you’re socializing it’s become just like professional networking at a live industry conference – still some business benefit.

Business owners and entrepreneurs can benefit so much from social media if they have a good plan and good execution. It won’t be a waste of time for them. As any marketing professional, it is extremely important to assess the behavior of the market. For a marketing professional the usual customers are attuned to several social media platforms, social media engagement allows us to analyze how they feel about our initiatives, and allows us to better help our audience.

Social Media Addition and its Downfalls:

Social media has proven to be capable of many end results. In some cases, it keeps distant relationships alive and up to date with current activities for families and friends to witness and be involved in. In other cases, it absolutely kills the creativity that resonates inside each individual. We believe mobile is and can be used as a gateway to conscious communication. Social media is not conscious… social media is lead by an impulse that is controlled by the creators of that specific social media. As the majority of human beings, control happens unconsciously as humans are unaware of the initial intent of why something was created.

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The foundation to achievement and fulfillment, almost without exception, requires that you hone a useful craft and then apply it to things that people care about. This is more “bread and circuses.” A way to prevent one from accomplishing goals (while someone sells you something).  You see, you can easily be ignored even with your excellence in the craft you chose if people do not know what value you can provide. It’s really working for fresher but for consultancy or senior management opportunities, we need leadership in managerial communication. That could be any communication. Not social media.

Social Media Usage Advice:

Use social media in the best way for you and your situation and the responsibilities you have to others. All the time, some of the time, off & on, whatever works for you. Simple. If you get fired or laid off some part of the reason was too much time on social, get a job on social media. As a professional Digital Marketer, it’s EXTREMELY important that you are able to represent your personal brand via SM platforms.

QISSA is a first Sialkot based fashion brand introducing new cuts, creative designs and innovative way of embellishments. QISSA is not something that is only related to clothing brand. It has a long lasting mission to focus and an aim to target. The entire working of QISSA revolves around themes. And themes are basically the social issues that are destructing our society. The vision that QISSA has is to involve fashion industry in educating people over the real concept of an issue. Our fashion industry is one with the most influence. So, if we want to educate people over something, this industry can play a massive role in it. QISSA aims to target “change” through this platform.

If you are not able to get your work ethic, core values, and passion for your work across through my branded profiles, then you are not an effective marketer. If you can’t represent yourself professionally, how can you accurately represent a company/brand? Our two cents is that choosing which social media to use and using it in a directed manner can be of great benefit. Depending on your propensity for distraction a written outline for a tactical approach may be helpful. Anything can be used productively or pointlessly. You can’t blame social media if you can’t choose what to do online wisely.

Why is this important?

I used to think social media would return us to a grassroots type of fair play – now I believe the intersection of social media and politics is ripe for WAY more research. It allows us to address the discontent, structure programs to support the grievance, and provide positive feedback loops to ensure a successful outcome. Those events shouldn’t be ignored, rather studied for where failures occurred so that we can grow stronger. Otherwise, they fester behind closed doors and taught to children.

There is no winning any longer. Social media is no longer a positive place in general. The platforms should not apply censorship as is against freedom of speech which has created a perfect storm. I got myself banned from Twitter for my content against Qadianis and after massive reporting by General Haroon Aslam.

Sadly, Media has moved from factual unbiased reporting where the listener gets to choose what they believe to a very biased/opinionated reporting and creating narratives. They have used their place of extreme influence to create the current scenario we are in.
The real question is, what are the other options? Do you think that social media has been to blame for much of the diversion of attention? Putting unprecedented attention on naming and shaming vs. what the real problems might be?