Zorays – trailblazing my way in Pakistan’s renewable energy sector, I founded and am currently leading one of the top solar power companies of the country. During my career with Haier, I have had always been a passionate advocate of sustainability as my vision is now set on revolutionizing the electric vehicle infrastructure of the country and the world. I am an electronic engineer by qualification, I did my BS (Electronic Engineering) from Ghulam Ishaq Khan Institute of Engineering Sciences and Technology. My Final Year Project was sponsored by SUPARCO around DSP Kit implementation of Kalman Filter based sensor fusion algorithm for attitude sensors during the curriculum. I have built user-centered OBD II interface with firmware development for STN1110 micro controller and done fault analysis for transformers. I can be reached as a leader, mentor, founder, CEO, technology expert, e commerce guru, and a social impact worker.
What do I do?
Who or what does anyone believe I am? I have tried a lot of work over my career. My passion lies in solar and wind power equipment manufacturing. My job title at Zorays Solar is Principal Design Engineer. While this is a perfect title for internal understanding at my company, my personal branding goals are to grow my reputation as an expert in the solar and wind manufacturing design space. I am growing my personal brand by using the title, Solar and Wind Power Equipment Manufacturing Expert on this personal website www.zorayskhalid.com and on Twitter. I have three published journals:
- Direct Control of Three-Phase Smart Load for Neutral Current Mitigation
- Stochastic versus Robust Optimization of WindHydro Power Plant’s Operational Strategy
- Fault Analysis of Inverter fed Induction Motor under DC link Capacitor Open Circuit
I am currently reviewing one as well. These add to my adaptability and open-mindedness towards cultural diversity.
Defining Career Goals
Have you ever thought about writing your career objective statement? A key to staying motivated is being able to see and measure your progress toward that goal. Let’s take a few minutes to figure out what success is to you because it’s not the same for everybody. A great career strategy relies on strong foundations. My main goal was to be free to travel and to work wherever I was. Having a greater variety of work was also important to me, as was having a flexible schedule.
The difference between dreams and goals is that goals are specific — Definition of Goal
What are my goals?
My mantra is to never stop evolving; as, I deserve better. Goals, I aspire, to experience enterprise growth and cherish freedom through responsibility. Responsible enough that, I am curious, to contribute outside my domain: improving stated premises. So, I am up for reinforced collaboration and proactive valued experimentation.
My personal brand become Zorays Khalid, an early success story from Pakistan. Got Featured: Startup Valley, Pakwired, and several other website. Self-praise is no recommendation. I own a renowned Renewable Energy company Zorays Solar Pakistan which I formed after I attended Grand Renewable Energy 2014 International Exhibition, Tokyo, Japan and understood way forward from existing RE challenges. Youngest importer and millionaire in whole family. Own a Mercedes of hard earned humility. I am a person ready to dig the Earth and climb the sky for meeting substantial goals.
How I survive?
Every time you talk to prospective clients, they’ll want to know why they should trust you. Remember, it’s not just money. Inevitably, I fix the problems; not the blames. I judge root causes and get beyond treating symptoms. I like meeting deadlines and project timelines with time in hand. I take smart risks and celebrate wins. I believe in impact not process; context not control. I pay respect to earn respect. Humility that is my arsenal; I am non-political: treating people with respect independent of their disagreement. Sport is another passion. I remained Technical Assistant for 32nd National Games by Interim Olympics Committee overseeing Legal and Ethical dimensions of fair play among 4000 participant player.
First, Write Down Today’s date
How do I define my career? My Interests lie in the fields of Solid State Electronics, Differential Equations, Critical Thinking, Technical Writing, Analysis and Design of algorithms, Organizational Analysis, and Social Network Analysis. My number one goal was to be able to travel, and to work from wherever I was. Well, what’s needed for that? First, I’d need clients who didn’t require me to be in a specific place. Second, I need equipment to work from the road. For me that’s a laptop and mobile Internet. I also had one more requirement; to prove to myself that it would all work as expected both in my city Lahore and in two other locations Islamabad and Karachi.
Where does it hurt?
It hurts when people are jealous. They will not be acknowledging yet stalking at my naked success. My experience over Facebook, Instagram, Twitter tells me that. Three years back, LUMS turned me down for MBA opportunity. Since then, I have judged at several of their Startup competitions. I often go there to play tennis as well. Your experience, knowledge and communications will help you if you constantly keep updating your knowledge.
At Lahore University of Management Sciences, I learnt Mandarin in their Lifetime Learning School. Mandarin is one of five major regional languages of China. It spreads wider than any other regional language, from the whole northern part of China down to Yunnan Province in the southwest corner of China. It is an important language in today’s world and learning it can open many new avenues.
- Attended All-Party Parliamentary Group at The House of Parliament London 2019
- Acted UNIDO Renewable Energy Mentor for CLEANTECH Competition, Islamabad 2017
- Got Sponsored Study Mission Trip by APO Japan to Indonesia on Sustainable Agricultural Practices and Certificate of completion on “How to write a winning proposal?” from NPO
- Technical Assistant International Olympic Committee
- Startnext Donor at My Face For Peace to raise Civil Rights and Social Action Awareness
- Startup Istanbul 2020 Team Lead, Startup Week at Lums, Top 100 Startups Islamabad 2015
- Judged Young Leaders’ Entrepreneurial Summit LUMS, Lahore 2018 and Hult Prize Judgement Panelist, Lahore 2018
I have also learnt basic digital electronics and electrical equipment by visiting testing labs: National Physical Laboratory (NPL) – Teddington, U.K. (2005), and National Physical Laboratory (NPLI) – New Delhi, India (2006). I helped Hoola inc (formerly Enekon) do integration of hardware solution for Raspberry Pi or Python based Twitterbot for sentiment analysis and Research on Social Analytic Tools. Business proposal for SM crawler (dashboard like product on social branding semantics and automated marketing reports). Definition of various Social Networking engagment measure terms. GSM module based SMS service for offline web browsing. Bootstrap website styling and basic Html coding. Procurement research on 3D glass boxes and digital signage. I have setup of a hardware lab with basic electrical and electronic interfacing compatibility/environment.
At Schlumberger, I learnt about all the Drilling and Measurement equipment and procedures. During the internship period, I had to survey few technical modules which were specific to Drilling and Measurement segment, which included
• an introduction to Drilling & Measurement segment and its core services
• interpretation of Direction & Inclination terminologies
• learning of Telemetry procedures and working of Measurement While Drilling tools
• understanding of Surface System structure.
The objective of my 6 weeks efforts at Ericsson Islamabad was to get the know-how of local Telecommunication Industry and the role of Ericsson in promoting it. I got myself acquainted to the company with a global perspective. The company management hierarchy became evident. I also became acknowledged to the new challenges of the emerging 3G technological evolution and how market strategies are set to cater for them. Got to know how Ericsson people set their goals; I became aware with company statistics.
In my 3-week hitch at AKSA, I learnt about board level designing by performing complete schematic design for IFF Card later used in JF-17 which shot down Abhinandon. I comprehensively researched on the working science behind PCB Manufacturing and thoroughly compared data sheets by tracing-component details and prepared a final report accordingly.
Diversity in skills saves you from adversaries
Primarily I did my Electronic Hardware Design Engineering from GIKI covering Humanities, Legal and Ethical Dimensions of Engineering. Later, I joined LUMS to discover myself as a Thought Leader Improving Pakistan’s GDP. Recently, I interviewed the following industry experts and figured out that our world needs more of digitizing and personal branding to keep upbeat with the modern requirement of the post-Corona pandemic. I enjoy sharing the projects and posts I make just as much as I enjoy creating them. The webinar series was hosted using Facebook Stream and was broadcast using Online Brodcast Studio while the guests appeared on Whereby.
Where I would like to end?
I started as an entrepreneur. I would like to end getting noticed as product manager with IoT in experiential creative solutions leading my own manufacturing plant for related products. Currently I have produced a dance floor, successfully launched Low-GI diet Ata (International Patent), introduced Electronic Bidets and a designed a disinfection tunnel. I invite you to discover the timeless and global digital market with me, making people aware about your business and taking it to the next level.