Niche And Event Blogging – Scaling Beyond 10 Lac & Making Money

What do you want to be known for? What could you teach? What can you influence? Or what do you want to influence? What is your area of expertise? What do you know that others in your industry don’t? Identifying your uniqueness and value is easier said than done. For those of you wondering how to narrow your niche beyond answering these exercise file questions here’s another tip. Go back and think about some of the feedback that you have received over the years. What are some of the most memorable feedback you remember? What do you most compliment about? Here’s an example. I had been running my marketing consultancy for several years when I had a personal branding aha moment.

I generate Website traffic for my personal blogging network based on real-time execution around SEO techniques and create updated content based on relevant keyword research by unorthodox maneuvers that I perform via continuous product investment and experimentation. Before you jump to the doers part, read this article I wrote on Effectively Marketing and Launching Successful Online Products. This will help you gain perspective on clients’ expectations who want to promote their products or events via your online presence.

What is my personal demographic niche profile?

I identified a pattern of people saying things to me like, you’re like a marketing therapist or I need to get on your therapy couch. I had no intention of being therapeutic in my marketing approach, but the consistent feedback about how I worked that was tied into therapy-isms, turned out to be a great niche. Marketing advice and support, therapy, if you will, was such a niche for me that I now define myself as the marketing therapist, and I changed my company name from Titantwister to ZoraysKhalid.com. Sometimes the answers to your niche aren’t just within you, it is how others perceive you, so pay attention.

Another way of monetization is by defining your niche while focusing on work that you truly enjoy. Maybe your personal branding goals in work are geared to help move you into a new career path. If that is the case, ask yourself, what work do you love best? What is your unique ability? If you want to grow your brand to attract more of the work you love then you need to declare your professional intention. Identify ways that your previous work experience has pre-qualified you for this and make sure any public web messaging, like a website, your resume, or LinkedIn profile, clearly communicates this.

Your personal brand is not something you spend time on, it is something that you invest in for the life of your professional career. Just like a good stock builds and compounds over time, a personal brand can be grown with small steps compounding overtime to support your best interests.

Start growing your brand by deeply defining your area of expertise. There is an old marketing saying, there are riches in the niches. Just as organizations focus on niche marketing whether that is a product, service, industry, target group, or location, a smart step to sharpen a personal brand is by defining your skills in a certain area.

Connecting in the Community through Personal Branding

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