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Align marketing, sales, and data
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Build trust before contact
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Treat attention as a privilege, not a right
As firms like Accenture have repeatedly highlighted, digital maturity isn’t a toolset—it’s a mindset.
The Bottom Line
If your growth strategy still assumes:
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Buyers need education
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Sales controls the journey
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Content volume equals influence
You’re already behind.
The B2B buyer has moved on.
The question is whether your business has the discipline to follow.
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