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Battle of the Brands: Coke vs Pepsi

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December 25, 2023 and it takes only 4 minutes to read.

Restaurants that Serve Either Coke or Pepsi — Courtesy Business Insider

coke vs Pepsi case study solution

Watch the movie Pepsi vs Cola The Marketing Battle of the Century on Amazon Prime for instance.

Look at how Pepsi trolled Coca-Cola in this French ad

Today, Coca Cola is winning or at least giving a tough time to Pepsi’s sales and distribution strategy.

coke vs. pepsi advertising strategies

Eventually, Coke started to advertise again. Slowly but surely with a much better product, they started winning the market back.

Here is much more to the story but that is the short of it. What Pepsi is supposed to be doing to defend itself against such an aggressive distribution strategy of Coke can be monitored in the above movie.

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Target Audience: Both Coca-Cola and Pepsi are facing challenges in retaining millennials as customers. Surprisingly, the most dedicated cola consumers fall within older age groups. The battle now shifts to acquiring the younger demographic, prompting questions about why Coca-Cola didn’t target this group earlier. The documentary suggests insights into Coke vs Pepsi’s business strategies and their attempts to capture the market.

READ: How to identify flaws in the way of Startup Growth?

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