Branding

Battle of the Brands: Coke vs Pepsi

Start from the smallest towns and supercharge world economy. Products, selling, making connections and being at the right time, creating barriers to entry for others and leveraging your inner true north’s agony to fuel your passion day in, day out. It’s not easy life but then, it never was.

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December 25, 2023 and it takes only 4 minutes to read.

Target Audience: Both Coca-Cola and Pepsi are facing challenges in retaining millennials as customers. Surprisingly, the most dedicated cola consumers fall within older age groups. The battle now shifts to acquiring the younger demographic, prompting questions about why Coca-Cola didn’t target this group earlier. The documentary suggests insights into Coke vs Pepsi’s business strategies and their attempts to capture the market.

coke vs Pepsi Advertising War

Pepsi and Coca-Cola are losing millennials as customers, and surprisingly the most popular age groups that drink the colas are far older than you’d expect. The next battle between the beverage giants is to acquire this young age group. Why Coca Cola did not opt for the same target group before given the fact that Coke has gained a lot of market share now? You can discover about Coke vs Pepsi business strategy by watching the above movie.

Fun fact: I saw knock-off Adidas Yeezy shoes on the Servis Site and was a little confused about why they’d produce counterfeit shoes. Then I recalled, they’ve been selling Puma knockoffs as Cheetahs and football boots for the past 30 years. Why should this not shock me?

Marketing Initiatives: Coca-Cola has consistently demonstrated a knack for staying ahead in marketing initiatives. Despite ups and downs, the company has maintained a strategic edge over Pepsi. One notable example is the French ad where Pepsi trolled Coca-Cola, showcasing the creativity and imagination fueled by its competitive spirit. However, Coca-Cola’s aggressive distribution strategy posed a significant challenge to Pepsi’s sales and distribution, leading to a comeback by Coke.

READ: How to identify flaws in the way of Startup Growth?

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