Eventually, Coke started to advertise again. Slowly but surely with a much better product, they started winning the market back.
Here is much more to the story but that is the short of it. What Pepsi is supposed to be doing to defend itself against such an aggressive distribution strategy of Coke can be monitored in the above movie.
Target Audience: Both Coca-Cola and Pepsi are facing challenges in retaining millennials as customers. Surprisingly, the most dedicated cola consumers fall within older age groups. The battle now shifts to acquiring the younger demographic, prompting questions about why Coca-Cola didn’t target this group earlier. The documentary suggests insights into Coke vs Pepsi’s business strategies and their attempts to capture the market.
coke vs Pepsi Advertising War
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