Branding

Battle of the Brands: Coke vs Pepsi

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December 25, 2023 and it takes only 4 minutes to read.

Coca Cola vs Pepsi – The rivalry between Coca-Cola and Pepsi is a legendary duel that has transcended generations, shaping the world of business, marketing, and cultural dynamics. This essay explores the historical context, marketing strategies, and the current state of competition between these iconic brands.

Coke or Pepsi is the debate of the century. Companies (Coke, Pepsi) hated each other so much that it fueled their imagination, and creativity and shaped our world in ways we are still trying to comprehend. Coca-Cola always stays a step ahead of Pepsi in its marketing initiatives. It is about the same Pepsi / Coke rivalry we have been seeing for decades (our childhood).

Restaurants that Serve Either Coke or Pepsi — Courtesy Business Insider

coke vs Pepsi case study solution

Watch the movie Pepsi vs Cola The Marketing Battle of the Century on Amazon Prime for instance.

Look at how Pepsi trolled Coca-Cola in this French ad

Today, Coca Cola is winning or at least giving a tough time to Pepsi’s sales and distribution strategy.

coke vs. pepsi advertising strategies

Eventually, Coke started to advertise again. Slowly but surely with a much better product, they started winning the market back.

Here is much more to the story but that is the short of it. What Pepsi is supposed to be doing to defend itself against such an aggressive distribution strategy of Coke can be monitored in the above movie.

READ: How to identify flaws in the way of Startup Growth?

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