What do you want to be known for? What could you teach? What can you influence? Or what do you want to influence? What is your area of expertise? What do you know that others in your industry don’t? Identifying your uniqueness and value is easier said than done. For those of you wondering how to narrow your niche beyond answering these exercise file questions here’s another tip. Go back and think about some of the feedback that you have received over the years. What are some of the most memorable feedback you remember? What do you most compliment about? Here’s an example. I had been running my marketing consultancy for several years when I had a personal branding aha moment.
I generate Website traffic for my personal blogging network based on real-time execution around SEO techniques and create updated content based on relevant keyword research by unorthodox maneuvers that I perform via continuous product investment and experimentation. Before you jump to the doers part, read this article I wrote on Effectively Marketing and Launching Successful Online Products. This will help you gain perspective on clients’ expectations who want to promote their products or events via your online presence.
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