Niche And Event Blogging – Scaling Beyond 10 Lac & Making Money

Your personal brand is not something you spend time on, it is something that you invest in for the life of your professional career. Just like a good stock builds and compounds over time, a personal brand can be grown with small steps compounding overtime to support your best interests.

Start growing your brand by deeply defining your area of expertise. There is an old marketing saying, there are riches in the niches. Just as organizations focus on niche marketing whether that is a product, service, industry, target group, or location, a smart step to sharpen a personal brand is by defining your skills in a certain area.

Connecting in the Community through Personal Branding

Another area of focus that can help advance your personal brand is creating community connections. It’s not just what we know, it’s who we know. Your brand status will go a lot farther if there are other people aware of you and supporting you. Grow your personal brand by connecting and building key relationships. Start connection work by focusing on your community. For some, this may mean networking in your local community if your brand is tied to a geographic location. For others, community building may tie more into networking in your target industry.

To focus networking efforts, first, define your industry. For example, I am in solar and wind manufacturing design. Next, look at the community connected to your industry. My work might compete with other companies in my industry, meaning they may not be jumping to connect or endorse him, but the community that needs and wants his skill set becomes his target community. My community can include Zorays Solar Pakistan customers, partners, as well as coworkers. My community can also include contacts from previous jobs.

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