I retweet content that I feel my target market would be interested in, as this study on solar manufacturing costs. I share the link on LinkedIn and on Twitter that he originally found from a tweet from someone who talks a lot about sustainability. When I mention the original content creator and the source of the content, these people can see my tweet when they check their mentions.

I also added the writer and industry publication to a specific circle in Google Plus called Solar and mentioned them both when I shared the article. To help develop key industry contacts, you can also connect with them on LinkedIn. Let’s say you want to connect with me so you can be my example for my next article. You can send me an invitation.
You can take the extra step to write a personal note beyond the default message to help increase your chances of getting my acceptance. Another way to develop key industry connections is to go back to the give to gain concept and compliment or endorse contacts that you want to develop a more meaningful relationship. This can be little skills endorsements on LinkedIn, a longer recommendation, a Facebook post, a Tweet, or a blog post that gives them, as we say in social media, a shout-out.
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