Finally, you must design the impact, not the product. Define and work toward clear business objectives, focusing on what is necessary and sufficient for success. The required impact is the constant, and how you achieve it is the variable, not the other way around. As a Principles of Venture Design, you know that the potential impacts of venture design are many and varied. In your work with Zorays Solar, you can call out what you refer to as the paradox of growth.
Venture design is a lean approach to human-centered design, optimized for the creation of new businesses—building them rapidly and efficiently from zero to launch. A key objective of venture design is to enable both young and mature companies to reduce complexity and increase the throughput of innovation activities. By incorporating the principles of venture design, you can guide and optimize design and strategy work within the entrepreneurial context. This will allow you to design new, disruptive businesses that optimize for success.
