If you’re an entrepreneur looking to start a venture capital firm, you’re likely aware of the ever-changing nature of competition. In a world where transient advantage has become the norm, innovation is no longer just an aspiration but a critical activity for future growth. This is where venture design comes in.
Venture design is a lean approach to human-centered design, optimized for the creation of new businesses. With frameworks like design thinking, systems thinking, and lean startup methodology, venture design helps build new, disruptive businesses rapidly and efficiently from zero to launch.
But what exactly are the principles that guide and optimize design and strategy work within the entrepreneurial context? Here are four overarching principles considered by venture capital firms:
