The potential impacts of venture design are many and varied. A key objective is to reduce complexity and increase the throughput of innovation activities, helping both young and mature companies to grow profitably.
The nature of competition has changed dramatically as a result of the march of technology, accelerated globalization, and vanishing barriers to entry, moving us from a timeline sustained advantage was a realizable goal, to one where transient advantage has become our new reality. In this reality, innovation and playing to win move from being an aspiration or sideshow to being a critical activity for our future growth, equal in importance to the playing not to lose work that grows and optimizes our current business. Principles of Venture Design can leverage this reality by incorporating frameworks like design thinking, systems thinking, and lean startup methodology to design new, disruptive businesses.
