Venture design is a lean approach to human-centered design, optimized for the creation of new businesses—building them rapidly and efficiently from zero to launch. A key objective of venture design is to enable both young and mature companies to reduce complexity and increase the throughput of innovation activities. By incorporating the principles of venture design, you can guide and optimize design and strategy work within the entrepreneurial context. This will allow you to design new, disruptive businesses that optimize for success.
For entrepreneurs looking to start their own venture capital firm, these principles should serve as a guideline for how to operate within your team, interoperate with others, and conscientiously prioritize your efforts. Remember, rapid decision-making requires a flexible framework rather than a rigid process. So embrace the unknown unknowns of entrepreneurial innovation and start designing your own disruptive business today.
