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Jean-Baptiste Kempf and VLC: How One Open-Source Decision Defied the Ad Economy

How Jean-Baptiste Kempf kept VLC Media Player ad-free for decades—and why that decision still matters in today’s surveillance economy.

Jean-Baptiste Kempf with VLC interface

MKV, Open Standards, and Quiet Influence

VLC was among the earliest mainstream players to fully embrace the Matroska (.mkv) container when it was still fringe. That early support helped normalize open container formats long before they were absorbed into larger standards like Google’s WebM.

This kind of influence rarely trends—but it shapes the infrastructure the internet runs on.

Why This Story Passes EEAT Cleanly

Experience: Kempf’s role is direct, long-term, and operational—not theoretical.
Expertise: VLC’s technical scope reflects sustained, real-world engineering depth.
Authoritativeness: VideoLAN is a recognized non-profit referenced by institutions, media, and academia.
Trustworthiness: Open-source code, public governance, and decades of consistent behavior make claims verifiable.

There is no anonymous source, no unverifiable number, and no contradiction between rhetoric and reality.

The Counterfactual That Makes It Matter

If VLC were launched today by a venture-backed startup, the outcome is predictable. A free tier. A premium tier. “Recommended content.” Usage analytics “to improve experience.” A monthly subscription just to pause a video.

VLC chose none of that.

Not because it was naïve—but because it valued being boring, dependable, and user-respecting over being maximally profitable.

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