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It’s rare that a freelance career remains the same for a long. That’s one of its great joys because you’re always opening up new and unexpected opportunities. But it’s also a burden because you have to be ready to adapt to changes in the market, your industry, and your own situation. Some of these changes are minor such as learning a new piece of technology, but others require a deeper examination of your core business on its jobs. Let’s look at some of the reasons you might change your focus. First, events in the market might make your current offerings less attractive. That could be because of something local like the appearance of a strong competitor or it could be because of something bigger like a depressed economy that makes it hard for prospective clients to afford you.
Related to that are changes in your industry. A classic example comes from a century ago when ice was harvested from lakes and shipped to warmer climates. But with the advent of affordable electrical refrigeration around World War I, that business pretty much disappeared. Likewise, any layout artist who used only 1990s-era software and refused to learn anything else probably went out of business years ago. But reasons for a change in focus aren’t always so negative. You might uncover an opportunity in data entry jobs that’s just too attractive to ignore even if that means abandoning your old line of work.
