ARY Karachi Kings Titanium Sponsor is 1xBat. I asked this question to Shoaib Jatt and Mr. Faizan Lakhani and their responses were that these are different brand names. That’s what we call surrogate marketing.
But there’s a catch – the logo in movies is ‘1XBET,’ while the one on the jersey is ‘1XBAT.’ 1XBET is a cricket betting site where anyone can bet on teams, players, and matches, also known as ‘SATTA.’ On the other hand, 1XBAT is a venture of 1XBET where they sell sports goods such as jerseys, bats, and kits. But none of the equipment is actually available. Everything is coming soon.
Interestingly, their TV ads encourage viewers to ‘Search on the Internet’ without providing much detail. However, if you search for 1XBAT, you will easily and automatically come across 1XBET (betting site). This is precisely what they intended! One of the famous Pakistani YouTuber is also promoting this 1xBat site in his videos.
