Instagram is building a profitable business. Which means walking a fine line between maximizing revenue and delivering experience. The problem is that you can’t fault Instagram, or any of the other service out there that’s playing the attention web game. There is already enough marketing going on on Instagram, giving anybody the ability to link anything, everywhere for free would only worsen the situation and, on the long run, cause Instagram to lose users. It’s we, the people of the internet, who have set the rules of engagement. We want our web and we want it for free. However, the inconvenient truth is that there is a cost to doing business and at some point companies have to make money. How the interplay between revenue and experience can change when pressure is applied from The Street on a quarterly basis. Decisions are not always as cut and dry as one would like them to be in an ideal, human-centered world.
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Did we start to lose our Mojo?
Integrated media strategies has to be evaluated extensively before you decided which are the best channels. It all depends on the objectives of the campaign and who and where are your target market. Once determined, then you will be be able to zero in with the effective media strategies. IG audiences very engaging and a great way to connect with like minds who fuel interests and passions. Yet there is a lot more to understand from consumer behaviors. Adopting Business Intelligence took some time for companies to adopt because, companies never had clean data. Their data was bad, so were their analysis and so was the output in the form of business insights. Since this requires a lot of education to all the departments in an organisation, this will take some time for companies to see Instagrams true potential. Love the retro vibe. The fundamentals remain, key to be closer and understand the changing habits of your target, maximize Brand potential via appropiate use of digital platforms and social media.
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