Shezan International Limited is a Pakistani beverage corporation and manufacturer. It has various products including soft drinks, juices, ketchup, and jams. The company is also the single largest grower of mangoes in Pakistan. Two industries, Agriculture and Overseas Pakistanis are hope at this stage for a large number of intellectuals; unfortunately, these are not our priorities. I am a strong believer that Pakistan can do better in terms of agriculture.
For example, Pakistani mangoes have a lot of demand overseas but almost 40% produced gets wasted due to an inefficient supply chain. Entering this value chain makes sense if one has the resources and know-how. We have huge potential and most success is obtained through individual efforts more Collective wisdom and efforts to be applied and learn from our mistakes and look to the future. By addressing a lot of these factors with a short-term policy setup to encourage exporters, by ensuring improvement around the power sector, by having a detailed review of tax policy; and technology up-gradation on regular basis, exports could be improved and the bill of imports of Pakistan could be countered. The best part is they know everything. We just need to keep pushing and highlighting these issues day in and day out.
