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🟧 Tier 2 — Medium Scale / Medium Execution
Structured retailers, inconsistent last mile
Better control, but not end-to-end yet.
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iShopping
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Telemart
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HomeShopping
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Paklap
Characteristics
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Central warehousing
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Partial delivery SLAs
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Installation outsourced
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Tracking present but unreliable
Risk: Cost creep via repeat visits
Opportunity: City hubs, first-time-right installation
🟨 Tier 3 — Low Scale / High Execution
Execution winners, scale constrained
These are closest to the Appliances Online philosophy.
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Shophive
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Mega.pk
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Galaxy.pk
Characteristics
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