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Sensory Marketing in Ads: How the Brain Feels a Brand Before It Understands It

Sensory marketing makes ads memorable by shaping attention, emotion and purchase intent through visual, auditory and tactile cues. Learn how to test it.

Sensory marketing advertisement using product orientation, colour, texture and imagined sound to influence consumer attention.

External Links & References

[The Visual Depiction Effect in Advertising — Journal of Consumer Research] → https://academic.oup.com/jcr/article-pdf/38/6/988/19297006/38-6-988.pdf

[An Integrative Review of Sensory Marketing — Journal of Consumer Psychology] → https://www.sciencedirect.com/science/article/abs/pii/S1057740811000830

[Digital Sensory Marketing: Integrating New Technologies] → https://www.sciencedirect.com/science/article/abs/pii/S1094996818300513

[AI Tools for Graphic Designing and Marketing] → https://zorayskhalid.com/graphic-designing-ai-tools/

[Directory of AI Tools] → https://www.zorayskhalid.com/ai-tools-directory/

[Niche and Event Blogging] → https://zorayskhalid.com/niche-and-event-blogging/

Course Sensory Marketing: Mental Stimulation in Display Ads

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