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Jean-Baptiste Kempf and VLC: How One Open-Source Decision Defied the Ad Economy

How Jean-Baptiste Kempf kept VLC Media Player ad-free for decades—and why that decision still matters in today’s surveillance economy.

Jean-Baptiste Kempf with VLC interface
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Final Thought

Jean-Baptiste Kempf did not wear a cape. He did something rarer. He said no when saying yes was easy—and kept saying no long enough for it to matter.

That is why this story keeps resurfacing. Not because VLC is perfect, but because integrity at scale has become exceptional.

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