“Give any freelancer from Layyah 1% of this budget and PSL’s social media would outperform today’s setup.”
— A sentiment echoed by many owners, quietly.
Money alone doesn’t build leagues. Competence does.
Why Sialkot Must Not Be Handed Lightly
Sialkot has:
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Proven private infrastructure capability
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Deep sports DNA
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Global manufacturing credibility
What it cannot afford is amateur stewardship—owners who buy visibility without vision, prestige without planning. A Sialkot franchise should be locally resonant, professionally run, and globally aspirational.
What the January 8 Auction Will Decide
This auction isn’t just about price. It’s about:
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Governance maturity
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Marketing intelligence
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Long-term commitment
If PCB prioritizes headline bids over capable operators, PSL risks repeating past mistakes—high fees, low returns, and frustrated owners.
Final Word
PSL expansion is an opportunity to reset the league’s economics and credibility. Faisalabad and Sialkot can become case studies in how smart ownership beats loud ownership.
The bidders are known. The cities are ready.
Now the PCB must decide: legacy—or lottery?
