PESTLE analysis and Porter’s Five Forces analysis are both commonly used tools for analyzing a company’s external environment.
PESTLE analysis is a framework for analyzing the external factors that can impact a business. These factors are:
- Political: This refers to the impact of government policies, laws, and regulations on the business.
- Economic: This refers to the impact of economic factors, such as interest rates, inflation, and unemployment, on the business.
- Social: This refers to the impact of social trends and changes in consumer behavior on the business.
- Technological: This refers to the impact of technological developments and innovations on the business.
- Legal: This refers to the impact of legal changes and regulations on the business.
- Environmental: This refers to the impact of environmental factors, such as climate change and natural disasters, on the business.









































