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Talha Aisham

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Pakistan Cricket Hijacked: The Ugly Face of Saya Corporation

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1. Paid Social Media Accounts: After every poor performance, these accounts flood social media with defenses of Babar, painting him in a positive light.

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2. Conspiracy Theories: They create narratives blaming external factors for the team’s failures, diverting attention from the players’ performances.

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3. Team Influence: Friends of Babar, like Shadab Khan and Imam-ul-Haq, are kept in the team despite inconsistent performances.

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The Battle Against Corruption

Former PCB Chairman Zaka Ashraf attempted to take a stand against Saya Corporation’s undue influence. His efforts were met with harsh backlash, including blackmail and trolling by paid Twitter accounts. This relentless campaign eventually forced Ashraf to resign, demonstrating the power of PR companies in shaping public opinion and team dynamics.

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