LAHORE: The Pakistan Cricket Board has appointed legendary fast bowler Wasim Akram as the official brand ambassador for HBL Pakistan Super League Season 11, marking a high-profile endorsement ahead of the league’s 2025–26 cycle.
The announcement was made by PCB Chairman Mohsin Naqvi during a press conference in Lahore alongside PSL Chief Executive Officer Salman Naseer. Naqvi confirmed that Akram will not only serve as the league’s public face but will also oversee the auction process on bidding day, adding institutional credibility and transparency to a pivotal phase of the tournament.
“One good thing for PSL 11 is that we have named Wasim Akram as the brand ambassador. Not only that, on the day of the bid, he will be overseeing the auction process,” Naqvi said.
From Icon to Institution Builder
Wasim Akram’s relationship with the PSL has evolved steadily—from early ambassadorial duties to hands-on coaching and advisory roles across franchises. His elevation to Season 11 ambassador reflects the PCB’s intent to anchor the league’s next phase in experience, trust, and global recognition. For fans and investors alike, Akram’s presence signals continuity with reform.
Wasim Akram has had a long association with the Pakistan Super League (PSL) in various coaching/mentoring roles across multiple teams, and he has also frequently served as a commentator and expert analyst for PSL broadcasts.
PSL Team Roles (Coaching/Mentoring)
- Islamabad United: Director and bowling coach for PSL seasons 1 (2016) and 2 (2017).
- Multan Sultans: Director and bowling coach starting ahead of PSL season 3 (2018), after leaving Islamabad United in August 2017.
- Karachi Kings: Joined as President in November 2018 (ahead of PSL 2019). He has also served as bowling coach, mentor, and chairman in subsequent seasons, continuing in these capacities up to at least PSL 2024/2025 (specific end date not confirmed in recent sources, but he remained actively involved).
Commentary/Broadcast/Expert Roles
