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When Food Becomes Clickbait: The Real Cost of India’s ‘Best and Worst’ Cuisine Debate

A viral X poll ranking India’s “best and worst” cuisines turned regional pride into click‑bait, draining citizens’ time and trust while boosting media profits.

South Asian cuisine debate illustrated with the original Zorays Khalid branding

Sharp Verdict

The bottom line is this: the “best and worst” cuisine poll is not a harmless pastime; it is a calculated distraction that serves the profit motives of media houses, the engagement metrics of platforms and the identity‑politics playbook of politicians. Its only victims are the ordinary people whose time, trust and economic well‑being are siphoned away for the sake of a few extra clicks.

Will India’s media finally stop feeding the public a diet of click‑bait and start serving the real nourishment of accountable journalism?

For a glimpse of how similar identity‑driven spectacles have been weaponised in sport, see our analysis of the India vs. Pakistan cricket rivalry. Both articles illustrate the cost of propaganda when it replaces substantive policy debate.

And for a broader perspective on how Pakistan’s own strategic communications have been misrepresented, read our piece on the Pakistan‑India war narratives of 2025. The evidence earns a single, unvarnished question: Will India’s media finally stop feeding the public a diet of click‑bait and start serving the real nourishment of accountable journalism?

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