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HBL PSL brand partnership rights announced for 2026–2029 cycle with TransGroup FZE record bid

HBL PSL brand partnership rights hit historic high with 1226% growth since 2016. TransGroup FZE secures 2026–2029 deal. Here’s what the numbers actually mean.

HBL PSL Brand Partnership Rights press release
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  • Six on-ground advertising categories

  • Strategic timeout sponsorship

  • Umpire shirt branding

  • Digital boundary circle advertising

  • Full stadium branding

  • In-stadium screen advertising

Now compare that to the present announcement.

PCB has confirmed:

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