Niche And Event Blogging – Scaling Beyond 10 Lac & Making Money

What is my personal demographic niche profile?

I identified a pattern of people saying things to me like, you’re like a marketing therapist or I need to get on your therapy couch. I had no intention of being therapeutic in my marketing approach, but the consistent feedback about how I worked that was tied into therapy-isms, turned out to be a great niche. Marketing advice and support, therapy, if you will, was such a niche for me that I now define myself as the marketing therapist, and I changed my company name from Titantwister to ZoraysKhalid.com. Sometimes the answers to your niche aren’t just within you, it is how others perceive you, so pay attention.

Another way of monetization is by defining your niche while focusing on work that you truly enjoy. Maybe your personal branding goals in work are geared to help move you into a new career path. If that is the case, ask yourself, what work do you love best? What is your unique ability? If you want to grow your brand to attract more of the work you love then you need to declare your professional intention. Identify ways that your previous work experience has pre-qualified you for this and make sure any public web messaging, like a website, your resume, or LinkedIn profile, clearly communicates this.

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