
My networking efforts may expand to include thought leaders in his industry like writers, speakers, or other industry experts in my field who share common values. Once you define your community then you are ready to focus on connecting and developing key industry relationships.
If you want to gain connections you have to give. One of the easiest ways to gain meaningful connections is to give through content. Content that is more community-centric can include social media posts that are crediting network contacts, blog posts that link back to the original author’s post, even sharing links to great articles that interest your community.
Some people worry that defining a niche may close professional opportunities. This is not the case if you define your niche correctly as it relates to the goals for your personal brand. A niche is a specialized market. I have been doing Niche’ Blogging for quite some time now. The power of communication can command and drive your personal brand. Use a niche focus to help direct your communication efforts. You’ll be surprised how this can help advance your personal brand.
In building social capital, branding is more often than not factored as part of strategies to succeed but is it as important? I build my brand by sharing content. This effort also multitasks when his content helps establish connections. For example, on Twitter, he searches and follows industry-related accounts, like Solar Powered World.
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