As a die-hard Pakistan cricket fan, it’s time to expose the uncomfortable truth: our beloved team is being hijacked by powerful PR machinery. At the center of this storm is Saya Corporation, a PR company that has crafted the image of Babar Azam as the “King of Cricket.” While Babar, Mohammad Rizwan, and Shaheen Afridi are undeniably talented players, the manipulation behind the scenes raises serious concerns also this discussion has been profound in Cricket Slander spaces by Cric mate and Touseef Khattak’s popular thread.
The PR Machinery Behind Babar
Saya Corporation’s influence is far-reaching. They manage the public images of Babar, Rizwan, and Shaheen through various strategies:
1. Paid Social Media Accounts: After every poor performance, these accounts flood social media with defenses of Babar, painting him in a positive light.
2. Conspiracy Theories: They create narratives blaming external factors for the team’s failures, diverting attention from the players’ performances.
3. Team Influence: Friends of Babar, like Shadab Khan and Imam-ul-Haq, are kept in the team despite inconsistent performances.
The Battle Against Corruption
Former PCB Chairman Zaka Ashraf attempted to take a stand against Saya Corporation’s undue influence. His efforts were met with harsh backlash, including blackmail and trolling by paid Twitter accounts. This relentless campaign eventually forced Ashraf to resign, demonstrating the power of PR companies in shaping public opinion and team dynamics.
Transparency and Accountability Needed
The undue influence of PR companies like Saya Corporation must be exposed. Our team deserves leaders chosen for their talent and performance, not their ability to manipulate public opinion. We need transparency in our cricket team to reclaim its integrity.
The Bigger Picture
The Babar Azam chat leak scandal from last year, after the World Cup exit, was just another piece of this manipulation puzzle. Similarly, incidents like the Haris Rauf brawl serve as distractions from the team’s poor performance, shifting the public’s focus away from genuine issues.
