The enthusiasm our public is showing for Tim Hortons speaks volumes about our character as a nation. Pakistani obsession with brands: people queuing outside Tim Hortons is not a new phenomenon. I am old enough to witness the same kind of crazy gatherings for KFC, McDonald’s, and other similar chains when opened their first branches. Tim Hortons in Lahore should have charged in US dollars during its opening week. This would have surprised the State Bank of Pakistan and affected the country’s reserves of US dollars.
At the same time, it’s important to remember that people have different interests and priorities, and what may seem frivolous to some may bring joy to others. Queuing up for Tim Hortons in Pakistan should not be a source of embarrassment for those who enjoy it. Similar lines can be seen abroad when a new iPhone is released or when popular video games like Call of Duty or the PS5 are restocked. People should be allowed to have fun in their own way and not be judged for it, regardless of whether others believe it is affordable or has value. It is not up to others to decide what brings happiness to someone else.
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