The Ali Khan Tareen Problem: Money Without Marketing?
No PSL ownership debate is complete without Ali Khan Tareen.
Publicly acknowledged figures around Multan Sultans—Rs. 63 crore, Rs. 110 crore annually—raise a blunt question: what is the PCB delivering in return?
When franchise fees rival prime DHA real estate, yet league-wide digital marketing remains mediocre, something is broken. Social media reach, narrative building, and international positioning lag far behind the fees extracted.
“Give any freelancer from Layyah 1% of this budget and PSL’s social media would outperform today’s setup.”
— A sentiment echoed by many owners, quietly.
Money alone doesn’t build leagues. Competence does.
Why Sialkot Must Not Be Handed Lightly
Sialkot has:
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