Niche And Event Blogging – Scaling Beyond 10 Lac & Making Money

Another area of focus that can help advance your personal brand is creating community connections. It’s not just what we know, it’s who we know. Your brand status will go a lot farther if there are other people aware of you and supporting you. Grow your personal brand by connecting and building key relationships. Start connection work by focusing on your community. For some, this may mean networking in your local community if your brand is tied to a geographic location. For others, community building may tie more into networking in your target industry.

To focus networking efforts, first, define your industry. For example, I am in solar and wind manufacturing design. Next, look at the community connected to your industry. My work might compete with other companies in my industry, meaning they may not be jumping to connect or endorse him, but the community that needs and wants his skill set becomes his target community. My community can include Zorays Solar Pakistan customers, partners, as well as coworkers. My community can also include contacts from previous jobs.

My networking efforts may expand to include thought leaders in his industry like writers, speakers, or other industry experts in my field who share common values. Once you define your community then you are ready to focus on connecting and developing key industry relationships.

If you want to gain connections you have to give. One of the easiest ways to gain meaningful connections is to give through content. Content that is more community-centric can include social media posts that are crediting network contacts, blog posts that link back to the original author’s post, even sharing links to great articles that interest your community.

Some people worry that defining a niche may close professional opportunities. This is not the case if you define your niche correctly as it relates to the goals for your personal brand. A niche is a specialized market. I have been doing Niche’ Blogging for quite some time now. The power of communication can command and drive your personal brand. Use a niche focus to help direct your communication efforts. You’ll be surprised how this can help advance your personal brand.

In building social capital, branding is more often than not factored as part of strategies to succeed but is it as important? I build my brand by sharing content. This effort also multitasks when his content helps establish connections. For example, on Twitter, he searches and follows industry-related accounts, like Solar Powered World.

I retweet content that I feel my target market would be interested in, as this study on solar manufacturing costs. I share the link on LinkedIn and on Twitter that he originally found from a tweet from someone who talks a lot about sustainability. When I mention the original content creator and the source of the content, these people can see my tweet when they check their mentions.

I also added the writer and industry publication to a specific circle in Google Plus called Solar and mentioned them both when I shared the article. To help develop key industry contacts, you can also connect with them on LinkedIn. Let’s say you want to connect with me so you can be my example for my next article. You can send me an invitation.

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