Niche And Event Blogging – Scaling Beyond 10 Lac & Making Money

Another area of focus that can help advance your personal brand is creating community connections. It’s not just what we know, it’s who we know. Your brand status will go a lot farther if there are other people aware of you and supporting you. Grow your personal brand by connecting and building key relationships. Start connection work by focusing on your community. For some, this may mean networking in your local community if your brand is tied to a geographic location. For others, community building may tie more into networking in your target industry.

To focus networking efforts, first, define your industry. For example, I am in solar and wind manufacturing design. Next, look at the community connected to your industry. My work might compete with other companies in my industry, meaning they may not be jumping to connect or endorse him, but the community that needs and wants his skill set becomes his target community. My community can include Zorays Solar Pakistan customers, partners, as well as coworkers. My community can also include contacts from previous jobs.

My networking efforts may expand to include thought leaders in his industry like writers, speakers, or other industry experts in my field who share common values. Once you define your community then you are ready to focus on connecting and developing key industry relationships.

If you want to gain connections you have to give. One of the easiest ways to gain meaningful connections is to give through content. Content that is more community-centric can include social media posts that are crediting network contacts, blog posts that link back to the original author’s post, even sharing links to great articles that interest your community.

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