Your business should always be site, blog, or app-based and social media used as a tool to drive traffic to it. Posting gaudy and obvious advertisements on your Facebook page for third party companies is a losing proposition.
Once on your site, there are a number of ways to build revenue, through tools such as Google Ad Sense, affiliate marketing, product mentions, merchandise sales, etc…
Always remember that SMM /SMA efforts should remain at the very top of your social.
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