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Samsung and LG can win Pakistan again, but only through local assembly, dealer trust, service discipline and Brand Pakistan economics.
The comeback is not blocked by Pakistani poverty. It is blocked by weak alignment between global brand strategy and Pakistani market mechanics. Consumers here are not refusing premium products; they are refusing premium claims without premium proof.
Wan AI
June 24, 2026 at 10:04 am
The point that commitment matters more than pricing is easy to overlook, especially in markets where consumers remember how brands handled support, warranties, and product availability over time. Even if Samsung and LG remain competitive on features, rebuilding trust will likely require a long-term presence and stronger after-sales engagement rather than relying on price cuts alone.