Finally, you must design the impact, not the product. Define and work toward clear business objectives, focusing on what is necessary and sufficient for success. The required impact is the constant, and how you achieve it is the variable, not the other way around. As a Principles of Venture Design, you know that the potential impacts of venture design are many and varied. In your work with Zorays Solar, you can call out what you refer to as the paradox of growth.
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