Anyway, this is the 2020s the era of social media. PCB is doing it right. Absolutely hate the ‘others teams don’t do it so why are we’ argument. Maybe make a documentary rather than a whole series/tournament. The videos from the PCB media team have provided us with a look at the human side of the sport, of the players involved. It helps us relate with them emotionally. Times have changed & PCB is ahead of the curve with this one. Should eventually do something like The Test on Amazon.
Cricket Australia made an entire documentary on their team which is available on Amazon and Indian cricket has something coming up as well. We saw cricket Australia’s “The Test”, such content makes you realize what players go through and the situations in the dressing rooms. One feels more for the players. Soon every cricket board will be posting such videos or making documentaries like The Test. It has produced Positive results for fans and for the team.
A great case study here is Anatomy of a Fighter Behind The Scene of Team Khabib’s journey in the UFC. It basically launched Khabib into worldwide superstardom.
This is an era of digital media. These clips make the fans more engaged with the team. Fans like me are loving the behind the scene footage. Well done PCB media team! Videos like PCB have been making rounds and made everyone feel so close to the team and made them so loved. As long as it’s done right now where they aren’t sharing any sensitive information, we’re good. The media should post the dressing room convo after the world cup or before the next one but not during it.
In the end, I would quote:
