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1. Cricket wasn’t as global or digital as it is now.
2. We all know what used to happen in dressing rooms. Stories from the 2009 Champions Trophy dressing room are horrible.
Anyway, this is the 2020s the era of social media. PCB is doing it right. Absolutely hate the ‘others teams don’t do it so why are we’ argument. Maybe make a documentary rather than a whole series/tournament. The videos from the PCB media team have provided us with a look at the human side of the sport, of the players involved. It helps us relate with them emotionally. Times have changed & PCB is ahead of the curve with this one. Should eventually do something like The Test on Amazon.
Cricket Australia made an entire documentary on their team which is available on Amazon and Indian cricket has something coming up as well. We saw cricket Australia’s “The Test”, such content makes you realize what players go through and the situations in the dressing rooms. One feels more for the players. Soon every cricket board will be posting such videos or making documentaries like The Test. It has produced Positive results for fans and for the team.
A great case study here is Anatomy of a Fighter Behind The Scene of Team Khabib’s journey in the UFC. It basically launched Khabib into worldwide superstardom.
